The moment this ad begins, you feel it — not just watch it. Asian Paints brings its iconic emotional lens, reminding us that a house is more than brick and plaster. It’s a memory box. A storyteller. A witness to life. Tone: which is rarely to forget. Execution: Visually grounded in Indian homes — from south to north and west to east. Relatable, authentic. Messaging: Warranty isn't just about protection. It becomes a promise — that Asian Paints will stand by your memories as well as walls.
This ad does what great advertisement should — It doesn't just sell the product. It tells you why it matters. And that’s why, for me, this campaign is a masterstroke. Not flashy. Not preachy. Just pure storytelling with strategy. It makes you look at your own home and remember that it’s been through things with you. And now, even the paint is saying, “I’m here. I’ll stay
It’s an ad that doesn’t shout, yet says so much.
There’s no celebrity, no forced humor, no “in-your-face” pitch.
Just real homes. Real voices. Real feelings.
And somehow, that’s what made it unskippable
I feel That Background Music Deserves Its Own Campaign. The BGM — hands down one of the best ad scores I’ve heard lately. It’s soft, nostalgic, catchy, and has that rare quality — it stays with you long after the ad ends. From lines like
“Kehta hai Usha Sadan…”
“Aur Asha Bhavan mehka chuka…”
it turns a simple warranty message into something poetic. I’ve watched this ad more than 20 times — and yes, that tune is now my ringtone.
Note to Asian Paints: Package this as a ringtone. Market it. Own it. Because this sound is your brand now.
Kudos to Ogilvy for crafting a campaign that feels both modern and timeless.
This is how you turn a warranty — the driest product feature — into a warm, emotional story that lives in people's homes and hearts.
No Celebs. No Problem. Just Storytelling.
While other brands chase celebrity value, this campaign flips the narrative. It says: “We don’t need a face. Our legacy is our celebrity.” It’s a smart shift — Asian Paints doesn’t just paint homes, it paints stories. Real buildings, Lived-in spaces, Faded paint that still holds memories. In an industry obsessed with future promises, this ad proudly says: “Look at what we’ve already done — for 5 decades.” That’s more than confidence. That’s heritage. This campaign celebrates what’s been done over decades, not what will be done next year — and that’s a flex in itself. This isn’t just a paint ad. It’s a reminder that a brand becomes iconic not by shouting, but by listening, feeling, and remembering.
In a world where most brands race to cast the biggest stars for attention, this ad proves something refreshing —You don’t need a big budget or a big name if you know exactly what you want to say. Recently, Asian Paints ran high-profile campaigns featuring the biggest celebrity name — Virat Kohli, and earlier Deepika Padukone and Ranbir Kapoor. Each campaign was crafted around innovative product offerings, backed by the massive influence of these stars.
Yet, when it comes to audience response, the numbers tell a different story.
The “Asian paint ki warranty India ka har doosra ghar kheta hai" ad — featuring no celebrity at all — has garnered over 37 million views on YouTube and a staggering 133 million views on Instagram.
In comparison, the Virat Kohli campaign reached only 13 million on YouTube and 25 million on Instagram. The Deepika Padukone film clocked around 24 million views on YouTube, and the Ranbir Kapoor ad hovered at 25 million, despite being broadcast heavily during the IPL, one of the most premium media slots.
The takeaway? Star power alone doesn't guarantee emotional impact or audience connection. What truly works — as this campaign proves — is a story that resonates, visuals that feel real, and a message rooted in authenticity. “Har Ghar Kehta Hai” didn’t need a face; it needed a feeling — and that’s exactly what it delivered. This ad reminds me that you don’t need a fancy setup or budget to make impact. What you need is clarity. If you know what you want to say — and why it matters — people will feel it. Asian Paints knew exactly what they wanted to express: Trust. Time. And how walls hold our lives.
And Ogilvy, as always, delivered something that’s not just branding — It’s beautifully human
what impact this ad has made on BRAND?
- Builds Brand Heritage without Saying “Heritage”
- Turns a Functional Benefit into an Emotional Value
- Repositions Paint from a Product to a Companion
- Differentiates in a Cluttered Market
- Increases Brand Recall Without Flash
- Strengthens the Warranty Proposition
Because great advertising doesn’t just sell — it stays. Stay tuned, stay curious —
Tadaa#1